On Tuesday, the company’s new female team NMIXX entered the K-pop fray with the one “Ad Mare.” But just a day due to the fact the debut, the septet is making headlines for accusations of plagiarism: The band’s titular “O.O” has occur less than fire for copying boy band Ateez’s songs online video and its universe.
The songs video for “O.O” commences with pirate-connected merchandise laid on the ground and swerves to zoom into a massive galleon in a nondescript space. And in line with the rationalization, Atinies, the official fandom identify for Ateez, has pointed out that the clip shares a lot of similarities to the boy band’s music video clip, stressing it is an challenge that “cannot be overlooked.”
Admirers took to social media, with one commenter writing, “It’s much more than a couple of scenes that remind of Ateez’s songs online video. Also, if you look intently at how the album is released, not only did the team plagiarize the thought, but also copied Ateez’s universe.”
“It’s not a widespread concept (in the K-pop scene), and many aspects, including the pirate graphic and the location, overlap,” the commenter added.
Fans have specified in certain scenes in which each and every of the bandmates surface by hunting at the sky with a metropolis history, sky sailors moving in a pink cloud and burning ships that seem in NMIXX’s audio movie as essentially similar to the pirate principles utilized by Ateez for the songs online video of “Illusion.”
As shortly as the songs movie was introduced, hashtags like “JYP ought to clarify plagiarism” and “JYP ought to apologize for plagiarism” began trending on Twitter. JYP Amusement has not however unveiled an formal assertion with regards to the concern, as of press time.
A “universe” in K-pop describes the full package of a band’s musical traits, designs, creative imagination and visuals. And for Ateez, pirate-themed stories have been at heart stage of their universe concept because the group’s debut in 2018 with “Pirate King.” The group has given that explained themselves as K-pop corsairs with ships, swords and sea monsters.
The band’s 5-part “Treasure” album collection, produced from 2018 to 2020, utilizes the sea and sailing as a motif. The team also has applied props like the wreckage of a ship and chief Hong-joong dressing up as pirate king, vividly exhibiting their concept revolves around pirates.
Not only is NMIXX’s music video for “O.O.” experiencing allegations of plagiarism, but the band’s principle movie titled “New Frontier: Declaration” is accused of copying Ateez’s “Declaration” from the band’s 1st EP, “Treasure EP. Map to Response,” released in 2020.
Digipedi, the studio that made the audio movie for “O.O,” has collaborated with Ateez prior to, but admirers located out that the studio did not make the audio video for “Illusion.”
In the meantime, NMIXX produced a four-music package deal Tuesday, and the septet is envisioned to continue on its promotions.
By Park Jun-hee ([email protected])