New music and activities organization Pollen raises $150m in Sequence C round

Last 12 months, we explained to you that Pollen was starting to be a firm to check out.

Started in 2014 by brothers Callum & Liam Negus-Fancey, the London-headquartered audio, travel and experiences corporation designed two outstanding hires in the British isles in 2021, naming Zeon Richards as Head of Hip Hop Partnerships and Christine Osazuwa as its Strategy Director for Pollen Provides.

Now (April 21), the agency has declared that it has raised a fresh $150 million in a Series C round, acquiring formerly elevated around $100 million in VC funding, from buyers including Kindred, Northzone, Sienna Funds, Backed and Draper Spirit.

Pollen operates two offerings: Pollen Provides, which curates encounters for clients throughout journey, new music, and a lot more and Pollen+, which associates with promoters and songs festivals to offer prospects who e book through its platforms benefits at functions.

The agency suggests that it works by using facts and buyer insights to generate ordeals that are distinctive to its system, and also associates with “the biggest audio festivals and models in the world” to offer their activities.

Pollen has developed special vacation encounters featuring artists like J Balvin, Justin Bieber, and Duran Duran.

Previously called Verve, Pollen states that its Series C funding comes on the heels of “significant momentum” for the business, soon after observing what it suggests was “stellar advancement regardless of the pandemic”.

Backers named in the most recent funding announcement include things like Kindred, Lansdowne Partners, Northzone, Sienna Funds, Backed and Molton Ventures.

Pollen+ companions with promoter brand names and songs festivals including We Are FSTVL, Austin City Limits, Bonnaroo, Electrical Zoo, Stay Nation and far more.

The business claims that it has captivated “top talent” together with ex-Instagram CMO Cliff Hopkins, ex-Pacha Team CMO Gaston Calabresi, ex-Deliveroo Head of World-wide Purchaser Providers Cathy Doorenbosch, and ex-Klarna VP of Style and design Kristofer Agermark.

“When individuals look back right after 10 a long time, and assume about their prime five recollections, we want them to experience like Pollen was accountable for three of them.”

Callum Negus-Fancey, Pollen

Pollen Co-Founder and CEO Callum Negus-Fancey reported: “People want personalised travel ordeals developed all around what they are passionate about and Pollen is at the forefront of this demand we use our proprietary information and consumer insights to make a person-of-a-variety travel experiences with the world’s most important expertise and makes in the ideal destinations.

“When persons look back again just after 10 a long time, and believe about their prime five reminiscences, we want them to sense like Pollen was liable for three of them.”Audio Company Around the world